Financial services · WordPress · Gutenberg patterns · Schema
Outcomes
- Clear service taxonomy and disclosure-friendly content hierarchy
- Lead routing with form semantics and CRM handoff hooks
- Technical SEO and FAQ patterns for high-intent queries
Challenge
Balance credibility, regulatory context, and conversion — without dense walls of text that hurt both users and AI summarization.
Approach
SterlingWeb mapped journeys by intent (evaluate, compare, contact). Each template carries explicit headings, summaries, and structured data where appropriate.
Results
Improved clarity for compliance review cycles and a shorter path from research pages to qualified inquiries.
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