Kush Bottles — product-led commerce UX
Commerce & retail · E-commerce & catalog
Product-led layout with minimal UI to showcase a premium bottle catalog and support conversion clarity.
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CRM, funnel, and chatbot automation — engineered for revenue, not busywork
SterlingWeb designs and implements marketing and sales automation: HubSpot and Salesforce workflows, lead routing, lifecycle email, paid media handoffs, Zapier, Make, n8n, and AI chatbots with human escalation. Transparent USD packages from $1,999 (Connect), $4,799 (Orchestrate), and $8,999+ (Mission-critical) after discovery.
Dashboard
Pipeline & bot health monitor
Lead response SLA94%
Workflow uptime89%
360°
CRM → ads → email → chat orchestration
API-safe
Idempotent flows, retries, and observability
Human + AI
Bots with escalation paths to real people
120+
Integrations shipped across stacks
What we build
Automation systems — CRM, funnels, and conversational AI
SterlingWeb designs and implements marketing and sales automation: CRM workflows, lead routing, lifecycle email, paid-media handoffs, webhook middleware, and chatbots that respect compliance — so teams stop paying humans to copy-paste data between tools.
CRM architecture & lifecycle automation
HubSpot, Salesforce, Pipedrive, or Zoho pipelines with clean object models, deal stages, SLAs, and automation that syncs marketing-qualified leads to sales without duplicate records or silent failures.
Funnel & landing-page orchestration
Form → CRM → nurture → sales alerts, multi-touch attribution hooks, and UTM discipline — wired so paid, organic, and partner channels feed one truthful reporting layer.
Chatbots & AI assistants (with guardrails)
Website, WhatsApp, and in-app bots grounded in your knowledge base, with human handoff, logging, and PII policies — not generic widgets that hallucinate pricing.
iPaaS, webhooks & custom middleware
Zapier, Make, n8n, or Node services when off-the-shelf zaps cannot handle volume, branching, or secret rotation — with monitoring so a broken token does not stall revenue.
Migration from brittle spreadsheets & legacy flows
Audit of shadow IT automations, rebuild in versioned workflows, and cutover plans so sales and support keep working during the transition.
Runbooks, monitoring & training
Documentation your ops team can follow, alert channels for failed runs, and quarterly reviews — automation that survives staff turnover.
Proof
Outcomes from commerce and growth engagements
Read case study
Madscap — brand-led storytelling for a creative agency
Agency & creative · Portfolio & editorial
Editorial layouts and motion-friendly components that let a creative agency’s work speak first.
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Finex — trust-first fintech presentation
Regulated industries · Fintech
Structured narratives, strong CTAs, and compliance-aware content hierarchy for financial services.
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Client love
What teams say about our automation delivery
Operators who needed CRM truth, faster follow-up, and bots that did not embarrass the brand.
Our HubSpot deal stages finally match what marketing sends. SterlingWeb documented every webhook — our revops lead stopped reverse-engineering Zaps at midnight.
RevOps manager
B2B SaaS · HubSpot
Packages
Automation pricing that matches real integration risk
Three USD starting points for workflow design, iPaaS implementation, and guarded bots. Each tier is expanded or trimmed after discovery — when we know your CRM schema, message volume, and compliance surface — not during a generic sales call.
Connect
Stop leaks between one CRM and a handful of tools
$1,999
From · USD · linear flows & light middleware
- Discovery on up to four systems from an agreed list (e.g. CRM + forms + email + Slack)
- Up to three production workflows with documented triggers, filters, and error handling
- Duplicate and field-mapping rules so marketing and sales stop arguing about “source of truth”
- Basic monitoring: failure alerts to email or Slack from your stack
- Runbook and Loom handoff so ops can pause or extend flows without guesswork
- 30-day fix window for defects in shipped automation logic
Most popular
Orchestrate
Cross-channel routing that marketing and RevOps can defend
$4,799
From · USD · multi-branch logic & higher throughput
- Everything in Connect plus branching, scoring, or round-robin patterns scoped in discovery
- Ads offline conversions or lifecycle stage sync where APIs allow — with consent-aware rules
- Webhook or light middleware when Zapier/Make alone would be fragile or opaque
- Chatbot or assistant with approved intents, escalation paths, and logging — not a demo widget
- Backfill or one-time historical sync when required for reporting continuity
- Two working sessions for training and a written RACI for who owns each workflow
Mission-critical
Throughput, retries, audits, and grown-up on-call expectations
$8,999+
From · USD · n8n/custom services & strict SLAs
- High-volume or regulated patterns: idempotent handlers, retries, secret rotation, and observability hooks
- n8n self-hosted or custom Node/Python services when iPaaS limits or audit trails demand it
- Multi-environment promotion (dev / staging / prod) with change control notes your IT team can sign
- WhatsApp, SMS, or app channels where carriers and policies allow — compliance reviewed before go-live
- Incident playbooks and escalation contacts for revenue-impacting automations
- Extended stabilization window after go-live when cutover cannot afford silent failures
Figures are fixed-scope starting points in USD; SOW locks integrations, SLAs, and environments. IST delivery with overlap for US and EU stakeholders.
Included on every automation package
- Written workflow spec with inputs, outputs, and failure modes before build-heavy weeks
- Versioned configuration exports or repo-backed code where applicable
- PII and consent assumptions documented against your legal guidance
- Dry-run or shadow mode where the stack supports it before full cutover
- Debrief notes so your team can extend flows without reverse-engineering Zaps at midnight
- White-label documentation when you bring the end client
Stack
Platforms we wire into most often
We integrate what you already pay for — or help you thin the stack so automation does not multiply SaaS bills.
- HubSpot
- Salesforce
- Zapier
- Make
- n8n
- Slack
- Google Ads / Meta
- Klaviyo / Iterable-class ESPs
- Intercom / Drift-class chat
- Segment-style events
Why automation
Why revenue teams invest in orchestration, not more headcount
Systems
Disconnected tools create invisible tax: slow follow-up, bad data in the CRM, and campaigns that cannot prove ROI. SterlingWeb connects CRM, messaging, ads, and support surfaces with explicit error handling — the same rigor we apply to public-facing web performance.
Faster
Time-to-lead when routing is explicit
Cleaner
CRM data when sync rules are owned
Safer
PII and consent-aware bot patterns
Measurable
Every workflow tied to a KPI
Answer-engine-friendly knowledge
Structured FAQs, policy pages, and bot training corpora written in extractable chunks — aligned with how LLMs summarize support and product answers.
Google Ads and organic alignment
Conversion actions, offline imports, and CRM milestones wired so Search and Performance Max see real pipeline — not inflated form spam.
Agency-scale repeatability
Templates and naming conventions your PMs can clone per client, with secrets isolated per tenant.
Fewer 3 a.m. fires
Retries, dead-letter queues, and alerting on workflow failure — not silent Zap history scrolls.
How we work
From messy stack map to reliable automation in five steps
- 01
Step 1 - Discovery
Systems audit & KPIs
Tools, owners, data objects, compliance needs, and where leads leak today — documented before any new workflow is drawn.
- 02
Step 2 - Design
Blueprint & data contract
Event names, field mapping, branching logic, and human fallback — reviewed with sales and marketing so edge cases are explicit.
- 03
Step 3 - Design
Bot scripts & content packs
Conversation trees, knowledge sources, tone, and escalation — including tests for pricing and policy questions bots must not improvise.
- 04
Step 4 - Build
Build, integrate, harden
Workflows in CRM or iPaaS, middleware deploys, OAuth rotation, and staging-to-production promotion with version notes.
- 05
Step 5 - Launch
Launch, monitor, train
Shadow mode or phased rollout, alert wiring, runbooks for support, and live training so teams trust the system.
Automation stack
Platforms we implement and tune in production
HubSpot Operations and workflows, Salesforce Flow, Zapier and Make, n8n self-hosted stacks, Segment-style event patterns, Meta and Google offline conversions, Intercom and Drift-style bots, WhatsApp Business APIs, and custom Node/Python services when scale demands it.
HubSpot
Salesforce
Zapier
Make
n8n
Intercom
Turn your CRM and funnels into a reliable system?
Describe your tools, volumes, and compliance needs in the form below. We respond within one business day with a realistic integration plan.
FAQ
Automation & chatbot FAQs
Straight answers for teams comparing automation consultancies, iPaaS limits, and AI bots. For a tailored plan, use the project form. Book a call or scroll to the project form.
What is included in SterlingWeb automation engagements?
Discovery on your stack, workflow design, implementation in CRM or iPaaS, middleware when needed, chatbot setup with guardrails, monitoring and alerts, documentation, and handoff training — scoped per phase so you can validate before scaling.
Do you replace our CRM or work inside it?
We usually work inside your existing CRM and marketing tools, fixing data models and automation first. Platform migrations are a separate, explicit project when the business case supports it.
How do you prevent chatbots from giving wrong answers?
We ground bots in approved content, define escalation paths for pricing and policy, log conversations, and test adversarial prompts before launch. Humans stay in the loop for high-risk intents.
Zapier vs custom code — how do you choose?
Low-volume, linear flows suit Zapier or Make. Branching logic, high throughput, secret rotation, and complex transforms move to n8n or custom services with tests and observability.
Can you connect ads platforms to our CRM for offline conversions?
Yes. We map lead stages to eligible conversion events, respect consent rules, and validate that CRM milestones match what platforms expect — reducing false signals that waste ad spend.
How do you price automation projects?
We publish USD starting packages — Connect from $1,999, Orchestrate from $4,799, Mission-critical from $8,999+ — then convert to phased fixed scopes or retainers after discovery. Final pricing reflects integration count, data volume, compliance, and on-call expectations — not unlimited “automation hours.”
Do you support WhatsApp or SMS bots?
Where carriers and APIs allow, yes — with opt-in capture, template compliance, and regional rules reviewed before go-live.
Where is SterlingWeb located?
Nashik, MH, India 422004 (IST), delivering remotely for clients worldwide with overlapping standups and written runbooks for async teams. Reach us at hello@sterling-web.com or +91 84848 35760 · +91 95452 39540. Nashik, MH, India 422004. www.sterling-web.com.
Project form
Start an automation or chatbot engagement
List your CRM, ad platforms, chat channels, and any bots you already run. We scope phased work so you can prove ROI before expanding scope.
Location
Nashik, MH, India 422004
Office hours
Mon–Fri, 9 AM–7 PM IST
Send us a message
Insights
SEO, performance & growth notes
Field notes from launches we ship — structured for teams who care about rankings, speed, and measurable pipeline, not vanity traffic.
